The Impact of Magento in E-commerce Platform
Used to build e-Commerce websites, Magento is an open-source software. It is one of the leading and most used e-commerce frameworks in the world, which makes Magento an undoubtedly popular choice in the realm of e-Commerce software.
The Impact Of Magento
Magento’s influence on e-commerce has been immense. With world-class features and mobile-friendly interface, Magento has managed to deliver an experience of excellence to its users With highly efficient tools, such as cross-sells and up-sells that entices the customers to make more purchases, will help the user to achieve significantly enhanced sales and revenue.
The Future of Magento
- Progressive Web Apps
With CIF enabling the Adobe Experience Cloud and Magento integration, the chance for the specifications of the e-commerce platform to establish a whole new level in 2021 is tremendous. As an initiative by Adobe, Magento users are provided with access to Progressive Web Apps (PWA) via PWA Studio and the developer tool kit. It enables the retailers to operate online stores that offer an app-like experience which ultimately leads to a massive boost in the conversion rates. In the coming years, the number of Magento stores achieving a significant revenue uplift is estimated to increase dramatically.
- Artificial Intelligence
In recent years, AI has drastically changed the user interaction and user engagement on websites. AI allows the user to access and analyze customer behaviour and purchasing patterns in order to change the interaction system accordingly. It also enables you to trace back the activities of the store visitors, analysed products and create personalized product suggestions. Allowing the customers to get quick responses to their problems, Chatbots are one of the greatest examples of AI interface. Magento will continue to implement AI in more advanced approaches to enhance the user and customer experience.
Installation and modification
Magento comes with complicated administration tasks and a super difficult script that is not user-friendly. If you are planning to choose Magento and is not an experienced developer, then you might have to take professional help in order to get things moving.
Like every other platform, Magento has also gone through several ups and downs. Despite being challenged by Shopify, Magento has the chance of having a better future and is here to stay. Adobe's acquisition and the consistent security measures of updates and patches have given Magento a massive boost. Therefore, in 2021, the chances of Magento reacquiring a significant number of lost users is really high. The upcoming tight competition between Magento and other e-commerce platforms will be interesting to bear witness to.