Website Design and Digital Marketing: How are They Connected?
Your website is often the first point of contact potential customers have. It only makes sense then that you put your best foot forward and effectively communicate what you’re all about through professional and user-friendly web design.
A solid, well-executed web design is the heart of your marketing efforts. It has the power to help achieve your organizational goals. Let’s look at all the various marketing components that good web design can help with:
- Excellent user experience (UX):
- Search engine optimization (SEO) :
Excellent user experience (UX):
Visitors will get frustrated and leave if your website uses flashy videos and large images that slow down loading times. Similarly, if visitors can’t find what they’re looking for quickly, your website’s navigation needs to improve. Creating a user-friendly experience is essential to attract visitors and get them to keep coming back.
Search engine optimization (SEO) :
One of the most common reasons companies overhauls their website is to make it more search engine friendly. Updated content through a company blog is another way to drive traffic to your site and improve your ranking.
If you have run any pay-per-click advertising campaigns that lead visitors to visit your website, you know the importance of landing pages. The click from the ad to the landing page should be seamless and direct visitors to take the desired action.