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Custom Built Websites Vs. Templates: Which Is Better?

When you are researching which website design company you want to hire to help you with your company website, you may not understand what the difference is between a template website and a custom-built website. One is cheaper than the other, so, as a savvy business owner, you may be inclined to think that is going to be the best option for you. But it is important to remember that your website is often going to be the first impression new customers have of your business. That's why it's important to understand the difference between the available options, so that you can know you are making the right choice for the future of your company.

What is a custom-built website?

A custom-built website is a website that is designed and developed specifically for a particular client or organization. It is not based on a pre-made template or theme, but rather is created from scratch to meet the unique needs and requirements of the client. Custom-built websites offer several advantages over template-based websites, including a unique design, scalability, security, search engine optimization (SEO), better user experience (UX), flexibility, brand consistency, and competitive advantage. When you work with a website design company, they are more likely to offer this option.

What is a template website?

A template website is a website that is created using a pre-designed template or theme. This type of website is often used by small businesses or individuals who do not have the time or resources to create a custom website. Template websites are typically less expensive and easier to create than custom websites, but they offer less flexibility and customization options. Some popular template website platforms include WordPress, Wix, and Squarespace. This option is often offered by companies that do not specialize in website design.

What is the difference between a custom website and a template?

Understanding the differences between the two methods will help you to confidently choose the right website design company for your business. The biggest considerations are flexibility, scalability, safety, brand identity, and cost.

The Website Design Company Does It From Scratch

A custom website is designed specifically for you. Since they are designed from scratch they allow for a truly unique and distinctive design that sets your website apart from the competition. A custom website will have enhanced security measures such as encryption and firewalls and it will be designed to grow alongside your business as it evolves. They are easy to navigate, visually appealing, and provide a positive browsing experience for visitors.

Custom-built websites are also more flexible, which makes it easier to update them and ensure the design is aligned with your brand identity. In today's competitive market, a professional and well-designed custom website can give you a significant advantage over your competitors. It can help you stand out, attract new customers, and establish yourself as a leader in your industry.

However, custom-built websites are more expensive than template websites and they take longer to develop. Additionally, they require technical expertise to maintain or make changes, which means you need to continue the relationship with the company that built the website if you don’t know how to do it yourself.

Pre-made Designs Are Less Expensive, But…

Template websites are pre-designed websites created using a template or theme. They offer several advantages, including cost-effectiveness and ease of creation. Pre-designed templates are typically available for a one-time fee or at a lower monthly subscription cost compared to custom website development, which can involve significant design and programming work.

Many template websites are designed to be user-friendly, with drag-and-drop interfaces and intuitive editing tools. This allows individuals with limited technical skills to create a professional-looking website without the need for extensive coding knowledge. Additionally, template websites often come with pre-built sections, such as contact forms, galleries, and e-commerce functionality, which further simplifies the website creation process.

However, template websites offer less flexibility and customization options compared to custom websites. The pre-designed templates typically come with a set layout, color scheme, and font choices, which may limit the ability to create a website that is unique and tailored to the specific needs of a business or individual. Additionally, some template websites may have restrictions on the types of content or functionality that can be added, making it challenging to implement highly customized features or integrations.

Why is a custom website better than a template?

Ultimately, the advantages of having a custom-built website far outweigh the disadvantages. When you hire a website design company to custom build your site for you, you will have:

  • A unique and personalized design that reflects your brand's identity and sets you apart from competitors.
  • A website that can be easily scaled to accommodate future growth and changing business needs.
  • Robust security measures to protect against cyber threats.
  • Better Search Engine Optimization (SEO), making it more visible to potential customers.
  • A seamless and intuitive user experience, enhancing customer satisfaction.
  • Greater flexibility in terms of customization and integration with other platforms or tools.
  • Brand consistency across all digital channels, reinforcing brand identity and strengthening customer trust.
  • A competitive advantage by offering a superior user experience and showcasing your brand's unique value proposition.

Zamorins Solutions is a website design company that specializes in creating custom-built websites that showcase your business in a way that will dazzle prospective customers. We take pride in our commitment to excellence and our listening skills that ensure you have a website that is perfect for your needs. If you're interested in learning more about the tech solutions we offer to business owners like you, schedule a consultation with us today!

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