<
zamorins

THE IMPACT OF MAGENTO IN E-COMMERCE PLATFORM

Used to build e-Commerce websites, Magento is an open-source software. It is one of the leading and most used e-commerce frameworks in the world, which makes Magento an undoubtedly popular choice in the realm of e-Commerce software. Magento has been developed within the PHP framework and can efficiently and easily manage both MySQL and MariaDB. In 2021 and beyond, Magento will have a major influence on the e-commerce environment.

In addition to the open-source version which is essentially B2C, Magento also offers specific B2B solutions as well, thus unlocking multiple versions for both small scale and large scale businesses. With completely hosted solutions, Magento has now been upgraded to a cloud-based version.

The Impact Of Magento

Magento’s influence on e-commerce has been immense. With world-class features and mobile-friendly interface, Magento has managed to deliver an experience of excellence to its users With highly efficient tools, such as cross-sells and up-sells that entices the customers to make more purchases, will help the user to achieve significantly enhanced sales and revenue.

Forrester Consulting, a US-based company, estimates that e-commerce firms commit 10% - 80% of their revenue growth to Magento. Acclaimed for its highly advantageous features and scalability, Magento allows the retailers to drive more customers towards the selling point through increased levels of marketing activities and sales events.

Thanks to Adobe's acquisition of Magento, which promises a highly improved shopping experience and a massive conversion boost, the merchants are forecasted to achieve an even better revenue uplift in 2021.


The Future of Magento

Progressive Web Apps

With CIF enabling the Adobe Experience Cloud and Magento integration, the chance for the specifications of the e-commerce platform to establish a whole new level in 2021 is tremendous. As an initiative by Adobe, Magento users are provided with access to Progressive Web Apps (PWA) via PWA Studio and the developer tool kit. It enables the retailers to operate online stores that offer an app-like experience which ultimately leads to a massive boost in the conversion rates. In the coming years, the number of Magento stores achieving a significant revenue uplift is estimated to increase dramatically.

AI

In recent years, AI has drastically changed the user interaction and user engagement on websites. AI allows the user to access and analyze customer behaviour and purchasing patterns in order to change the interaction system accordingly. It also enables you to trace back the activities of the store visitors, analysed products and create personalized product suggestions. Allowing the customers to get quick responses to their problems, Chatbots are one of the greatest examples of AI interface. Magento will continue to implement AI in more advanced approaches to enhance the user and customer experience.


The Disadvantage of Magento

Updated into a Paid Product

Since the acquisition by Adobe, a lot of people have been alarmingly concerned about the change in the payment structure of Magento. Speculations are discussed about Adobe transforming the e-commerce platform into a paid product. A lot of analysts are anticipating it to be included in the Experience Cloud, Adobe's all-in-one enterprise business solution.
However, Magento is still open-source. With Adobe promising to provide support for Magento 1 until June 2020, there is no chance of seeing the e-commerce platform converting into a paid product in 2020. Magento 's enterprise edition is still very expensive, and licensing costs are on the higher side. The hiring of inexperienced people can kick the costs up high, whereas a team of experienced professionals can give the desired result and surge.


Installation and modification

Magento comes with complicated administration tasks and a super difficult script that is not user-friendly. If you are planning to choose Magento and is not an experienced developer, then you might have to take professional help in order to get things moving.


The Success of Magento

Strengthened Security

You might be a bit concerned after getting an insight into the security issues. However, Magento is still one of the most secured e-commerce platforms. For instance, Magento 2.1 has been packed with random Admin URI to prevent attacks on specific locations and is also embedded with several other highly advanced features. The file system permissions are no longer being set explicitly. Instead, Magento 2.1 allows you to apply the unmask to stop the access. There is also a highly effective feature, called X-Frame-Options HTTP request header that protects your store from clickjacking attacks.

According to Foregenix, 90% of the websites running through Magento 1 in Sydney are vulnerable to cyber-attacks. However, the figure falls drastically in Magento 2 as only 35% of the stores running through the latter version are at risk.

Nowadays, no e-commerce platform is safe from hackers. Nonetheless, the Magento developers are adamant about addressing all security issues and finding fixes through regular updates and patches. Over the coming years, the Magento developers are expecting to take drastic measures to resolve all possible security issues. With a proven track record of significantly reducing cyber-attack risks, they have pushed the platform into a stable zone of reliability. In the current scenario, Magento is one of the most reliable and trusted platforms in terms of security.

Third-party plugin developers are also developing extensions to further strengthening the security system of the platform. Mageplaza has designed Magento 2 Security Suite Extension to prevent stores from being hacked. It comes with the advantage of file change detection feature. This feature allows the platform to send mail to the user if a module change of files in the back-end is detected. Apart from the file change detection the platforms also include brute force attack protection, action log and away mode which will give a hard time to any hacker around the world.


Conclusion

Like every other platform, Magento has also gone through several ups and downs. Despite being challenged by Shopify, Magento has the chance of having a better future and is here to stay. Adobe's acquisition and the consistent security measures of updates and patches have given Magento a massive boost. Therefore, in 2021, the chances of Magento reacquiring a significant number of lost users is really high. The upcoming tight competition between Magento and other e-commerce platforms will be interesting to bear witness to.